London, UK

Sam Matthews appointed Growth Marketing Director to drive next phase of expansion

03 April 2025

2 April 2025

Crowdfunder.co.uk, the UK’s leading crowdfunding platform, is pleased to announce the appointment of Sam Matthews as Growth Marketing Director. Sam joins the team at a pivotal moment, as Crowdfunder continues to scale its impact, enhance its digital capabilities, and expand its +Extra Funding partnerships to help even more changemakers bring their ideas to life.

As a co-founder of Crowdfunder and a leader in technology-driven businesses, Phil brings unparalleled expertise to advance the company’s data capabilities and AI-driven strategies. Phil’s return to Crowdfunder reflects his commitment to evolving the platform’s mission of simplifying and optimising fundraising for projects of all sizes.

With a track record of leading high-performing teams in sales and marketing, Sam brings extensive experience in digital growth, user acquisition, and strategic partnerships. Most recently, he served as Director of Sales & Marketing for the Employer Market at Springpod, where he spearheaded revenue growth and led the business through transformational expansion. His expertise in performance marketing, conversion optimisation, and innovative audience engagement will be instrumental in strengthening Crowdfunder’s position as the go-to platform for social impact fundraising.

"As we enter an exciting phase of growth, Sam’s appointment marks a significant step forward in our mission to disrupt global fundraising and empower more people and communities to make change happen. His passion for marketing, coupled with his proven ability to scale businesses, will be invaluable as we refine our product, enhance our storytelling, and make it even easier for projects to succeed."

Simon Deverell, Co-CEO of Crowdfunder.

Sam’s role will focus on expanding Crowdfunder’s reach and market share, driving new project acquisition, and ensuring seamless engagement with funders, project owners, and partners. He will also play a key role in advancing Crowdfunder’s marketing strategy, integrating AI-driven tools for project owners, enhancing user experience across all touchpoints, and leveraging data analytics to better understand user needs and predict fundraising success.

"Crowdfunder has an incredible reputation for bringing people together to create real impact, and I’m thrilled to be joining at such an important stage of its journey. The opportunity to scale a platform that is not only innovative but also deeply mission-driven is hugely exciting. I look forward to working with the team to drive meaningful growth and explore the future of AI and data-driven insights to support even more groundbreaking projects."

Sam Matthews, Growth Marketing Director, Crowdfunder

Crowdfunder has helped raise hundreds of millions of pounds for community initiatives, social enterprises, and creative projects across the UK. With its ambitious 2025 vision focused on scaling +Extra Funding, AI-powered fundraising solutions, predictive data analytics, and long-term supporter engagement, the platform is set to redefine the crowdfunding landscape.

For media inquiries, please contact:
Dawn B.
Email: dawn@crowdfunder.co.uk

About Crowdfunder

Crowdfunder.co.uk is the UK’s leading crowdfunding platform, helping individuals, charities, and businesses raise funds to make their projects happen. By combining advanced technology with a commitment to social impact, Crowdfunder connects ideas that matter with people who care.